. >> the holidays put all of us in more of a hurry. advice to everyone tonight. slow down. why one bay area city launched a campaign to keep pedestrians safe. >> reporter: off the curb and you take your life in your hands. the cars and trucks, bicycles and bikes. >> it's dangerous. >> reporter: the search almost one in three pedestrians is distracted by mobile devices and texting is particularly risky. they took 18% longer to cross the intersection and were four times more likely to ignore the lights. >> i've seen people almost get run over. >> reporter: it's no laughing matter, especially in san francisco, one of the worst cities for pedestrians in the country. >> we have more pedestrian crashes than cities like chicago, seattle and boston. >> reporter: as chief of surgery, dr. peggy sees pedestrian injuries almost every day. >> if you're an adult the way you're struck by cars, likely to have pelvic fractures, rib fractures. if you're a child you're going to get tossed. >> reporter: in san francisco two pedestrians are hit on average every single day. with 17 deaths each y